Customer story
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Customer interview: Brinova creates a smoother everyday life for 6100 apartments
An interview with Melanie Andersson, Head of Marketing at Brinova, on how they digitised their tenant communication with the support of Avy's platform.
1. Needs analysis and choice of solution:
Q: What specific need did you see that made you consider a digital tenant experience platform like Avy?
Answer: We want to simplify repair reporting and create a smoother everyday life for our residents. We also saw a need to make communication across several channels more efficient. A digital platform makes it possible to gather everything in one place, from repair reports to dialogue with tenants. It also opens up the opportunity to offer more services and create added value.
Q: How did you reach the conclusion that Avy’s solution was the right one for you and your tenants?
Answer: One important factor was the integration with Vitec, which simplifies things both for property management and for other parts of the organisation. Avy comes across as modern and user-friendly, and matches our needs when it comes to how we want to communicate with our residents. We also appreciate Avy’s development philosophy, where the platform is continuously improved. We see the collaboration as more than a supplier relationship – it is a partnership in which we become part of each other’s development teams.
2. Implementation and use:
Q: How has your implementation of Avy’s platform gone so far?
Answer: We are very pleased with the initial support and the introductory workshop from Avy. It was instructive and clearly structured. The next step is to embed the platform in the organisation, where we already see strong commitment and confidence. We are convinced that our tenants will appreciate the simplicity.
Q: What has worked well and what has been challenging?
Answer: One challenge will be working with tenants’ change of behaviour; the focus will be on making the added value clear and creating incentives to use the platform.
Q: Is there a feature or service in the platform that you find especially exciting?
Answer: Davy, the AI and chatbot service, feels especially exciting. We look forward to following how the service is used and what insights we can gain. That will make it easier for us to collect data and keep developing our service.
3. Future and further development:
Q: What future potential do you see in using Avy’s platform in your business?
Answer: We want to strengthen the relationship and the communication with our tenants. It will be interesting to see how the platform can help us offer more services going forward. One example is that tenants sometimes feel that “we are not visible”, because we are on site at times when most people are at work. Through the app and the platform we can create a continuous dialogue, even when we do not meet in person.
“We also appreciate Avy’s development philosophy, where the platform is continuously improved. We see the collaboration as more than a supplier relationship – it is a partnership in which we become part of each other’s development teams.” Melanie Andersson, Head of Marketing, Brinova.
About Brinova
Brinova is a property company in southern Sweden and the Öresund region, focusing on rental housing in various forms and complemented by community and commercial premises. We create profitability by offering sustainable and secure homes and premises with the customer at the centre. With a long-term perspective, deep market knowledge and in-house local property management, we create value for our customers, our owners and society.
Would you like to know more about how Avy helps property owners digitise the tenant journey and improve the customer experience?
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