Backahill digitises the housing journey — aiming to be the best landlord by 2027

1. Needs analysis and choice of solution:

What specific need did you see that made you consider a digital tenant platform like Avy?

We have set an ambitious goal – to become the best landlord by 2027. To get there we have identified a number of important projects and activities that will help us develop and stay ahead. One important area is how we meet our tenants and their expectations – particularly around availability and communication.

We saw a clear need for a digital platform in order to meet the future in a modern and efficient way. Society is changing quickly, and so are the expectations of our tenants – regardless of age. Even the older target group has high digital expectations today. That requires us to be responsive, on our toes and constantly ready to develop our service.

Tenants expect clear and easily accessible communication, and we realised that much of the communication we previously handled in traditional ways needs to move across to digital channels.

How did you conclude that Avy’s solution was the right one for you and your tenants?

Avy’s integration with our existing property system was a strong advantage. The platform is complete and contains the features we were looking for. We quickly saw that this was a clean, clear and easy-to-use solution – both for us internally and for our tenants.

We also experienced Avy as a dependable supplier with a genuine interest in understanding our needs and developing together with us.

2. Implementation and use:

How has your implementation of Avy’s platform gone so far?

It has gone very well! We set a clear timeline with fixed deadlines and frequent check-ins, which created structure and momentum in the project. It has also been enjoyable – plenty of aha moments along the way: “Oh, it can do that as well?”

Our finance department has been particularly pleased with how the platform handles payments through the app – that has simplified a great deal.

What has worked well, and what has been challenging?

A lot has worked smoothly, but because some parts are still under development there have also been certain limitations. At the same time that means there is plenty of “low-hanging fruit” – clear opportunities to improve and build further on the platform.

Is there a feature or service in the platform that you find especially exciting?

Initially we thought the chatbot was an exciting solution – but when we started talking to our tenants it became clear that it is the community feature that stands out most. Again it comes down to communication, but also to a sense of security.

It is also very convenient to have a digital information library, where we can make sure no important information is missed – ahead of a move-in, for example.

3. Future and further development:

What future potential do you see in using Avy’s platform in your business?

Right now our focus is on getting properly up and running. We are waiting for certain parts to go live, but our long-term ambition is for all communication with our tenants to be handled through Avy. The platform will become our natural point of contact with residents.

Dan Hagström, Head of Property Management, Backahill: “With Avy’s platform we are taking a big step forward. We are improving our communication with tenants and making it easy for them to follow repair reports and service cases. Together with Avy’s co-pilot Davy, we are now always available.”

About Backahill

Backahill is a family-owned company founded in 1998. Our roots are in Ängelholm and on the Bjäre peninsula – but also in our owner’s boundless entrepreneurship and drive to do business. The foundation of the company’s business is to own, manage and develop properties.

Our ambition is also to be a long-term partner in projects that create profitability and growth for the benefit of many people. Our head office is in Ängelholm and we also have local offices in Båstad and Stockholm.

Would you like to know more about how Avy helps property owners digitise the housing journey and improve the customer experience?

Get in touch here for a demo or advice.

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