October 27, 2025

Customer interview: Brinova creates a smoother everyday life for 6100 apartments

Customer interview: Brinova creates a smoother everyday life for 6100 apartments
Brinova strengthens customer dialogue and creates a smoother everyday life for 6100 apartments

We are pleased to present an interview with Melanie Andersson, Marketing Manager at Brinova — where she tells how they digitized their tenant communication with the support of Avy's platform.

1. Needs analysis and choice of solution:

Q: What was the specific need you saw that prompted you to consider a digital Tenant experience platform like Avy?

Answer: We want to simplify fault reporting and create a smoother everyday life for our residents. We also saw a need to streamline communication across multiple channels. A digital platform makes it possible to collect everything in one place, from fault reporting to dialogue with tenants. In addition, it opens up to offer more services and create added value.

Q: How did you come to the conclusion that Avy's solution was right for you and your tenants?

Reply: An important factor was the integration with Vitec, which simplifies both management and other parts of the organization. Avy is perceived as modern and user-friendly, and matches our needs in terms of how we want to communicate with our residents. We also appreciate Avy's development philosophy, where the platform is constantly being improved. We see the collaboration as more than a supplier relationship, it is a partnership where we become part of each other's development team.

2. Implementation and use:

Q: How has your implementation of Avy's platform gone so far?

Answer: We are very pleased with the initial support and the initial workshop from Avy. It was educational and had a clear structure. The next step is to anchor the platform in the organization, where we already see a great deal of commitment and trust. We are confident that tenants will appreciate the simplicity.

Q: What has worked well and what has been challenging?

Reply: A challenge will be to work on the behavior change of tenants, the focus will be on clarifying the added value and creating incentives for using the platform.

Q: Is there a feature or service in the platform that you find particularly exciting?

Reply: Davy, the AI and chatbot service, feels particularly exciting. We look forward to following how the service is used and what insights we can gain. This will make it easier for us to gather data and continue to develop our service.

3. Future and further development:

Q: What do you see as the future potential of using Avy's platform in your business?

Reply: We want to strengthen the relationship and communication with our tenants. It will be interesting to follow how the platform can help us offer more services going forward. An example is that tenants sometimes feel that “we are not visible” because we are on site at the same times as most people are at work. Through the app and platform we can create a continuous dialogue, even when we are not meeting physically.

“We also appreciate Avy's development philosophy, where the platform is constantly being improved. We see the collaboration as more than a supplier relationship, it's a partnership where we become part of each other's development teams.” Melanie Andersson, Marketing Manager, Brinova.

About Brinova

Brinova is a real estate company in southern Sweden/Öresund region focusing on rental housing in various forms, complemented by community and commercial spaces. We create profitability by offering sustainable and safe accommodation and premises where the customer is at the heart. With long-term vision, deep market knowledge and local management under our own direction, we create value for our customers, owners and the community.

Want to know more about how Avy helps property owners digitize their tenant journey and improve the customer experience?

👉 Contact us here for demo or advice.

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