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We are pleased to present an interview with Melanie Andersson, Marketing Manager at Brinova — where she tells how they digitized their tenant communication with the support of Avy's platform.
Answer: We want to simplify fault reporting and create a smoother everyday life for our residents. We also saw a need to streamline communication across multiple channels. A digital platform makes it possible to collect everything in one place, from fault reporting to dialogue with tenants. In addition, it opens up to offer more services and create added value.
Reply: An important factor was the integration with Vitec, which simplifies both management and other parts of the organization. Avy is perceived as modern and user-friendly, and matches our needs in terms of how we want to communicate with our residents. We also appreciate Avy's development philosophy, where the platform is constantly being improved. We see the collaboration as more than a supplier relationship, it is a partnership where we become part of each other's development team.
Answer: We are very pleased with the initial support and the initial workshop from Avy. It was educational and had a clear structure. The next step is to anchor the platform in the organization, where we already see a great deal of commitment and trust. We are confident that tenants will appreciate the simplicity.
Reply: A challenge will be to work on the behavior change of tenants, the focus will be on clarifying the added value and creating incentives for using the platform.
Reply: Davy, the AI and chatbot service, feels particularly exciting. We look forward to following how the service is used and what insights we can gain. This will make it easier for us to gather data and continue to develop our service.
Reply: We want to strengthen the relationship and communication with our tenants. It will be interesting to follow how the platform can help us offer more services going forward. An example is that tenants sometimes feel that “we are not visible” because we are on site at the same times as most people are at work. Through the app and platform we can create a continuous dialogue, even when we are not meeting physically.
“We also appreciate Avy's development philosophy, where the platform is constantly being improved. We see the collaboration as more than a supplier relationship, it's a partnership where we become part of each other's development teams.” Melanie Andersson, Marketing Manager, Brinova.
Brinova is a real estate company in southern Sweden/Öresund region focusing on rental housing in various forms, complemented by community and commercial spaces. We create profitability by offering sustainable and safe accommodation and premises where the customer is at the heart. With long-term vision, deep market knowledge and local management under our own direction, we create value for our customers, owners and the community.
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